Best Abandoned Cart Email Examples to Inspire Your Next Campaigns

subornaakter20 · Post by **subornaakter20** » Sat Feb 01, 2025 4:15 am

Now that we've set the stage, let's get into some abandoned cart email examples. You don't want to copy other brands, but a little inspiration never hurt anyone.

1. Amazon
Amazon

We can always expect Amazon to provide amazing customer service and marketing. If you leave an item in your cart using your Amazon account, you may receive an email like this. It ameriplan email leads is personalized with your full name and includes a photo of the item(s) in your cart, as well as the title.

We like a simple call to action: "View Cart." It's not too aggressive, but it gets the point across.

2. Nike
Nike

Nike also throws things out of whack. Instead of going for clean, simple, and minimalist, Nike uses a hero image with the main headline. You'll see an image of what's in your cart, as well as a reminder of the company's free shipping policy.

What we love the most is the "YOU MAY ALSO LIKE" section. This is a great strategy for bringing people back to your site.

3. Rotation
spin

spin does a great job of representing their brand in this abandoned cart email example. The calls to action have different text, but are displayed the same way — white on black rectangles — so you can see what you left in your cart.

4. J. Crew
J.Crew

We " J.Crew's natives have a cool approach. In addition to letting the customer know if there are items in his or her shopping cart, there are also calls to action for other pages of the site in case the consumer wants to look at new arrivals, fall finds, or looks that J.Crew loves.

5. Reebok
Reebok

Reebok takes a tough love approach with the headline “Don’t Make Excuses.” It works here because of the brand and its audience. There’s an immediate call to action to check out, but if you scroll down you’ll see items in your abandoned cart, as well as a subtle call to action to keep shopping and make bolder choices.

6. Nordstrom
Nordstrom

Question is a great headline among abandoned cart email examples. It works here for Nordstrom in an unusual scenario. We also have the “Did you know” and “Free Shipping/Free Returns” notices at the bottom. You’ll notice the line that conveys urgency: “our popular looks are selling out fast.” This is a great hint to the consumer that they better get out soon.

7. Bonobo
Bonobos

Here's one of our minimalist abandoned cart email examples. We may include a photo of the image of the item left in the cart, but the number tells the consumer how many items are in there. However, Bonobos makes up for the lack of a product image by offering a special coupon designed for a new customer.

8. Individual post
Message on request

This email from Order Message caught our attention because of the text at the top: “Congratulations! You qualify for free shipping!” It’s a great way to hook the reader. It’s a fairly simple email, otherwise with a call to action of “View Cart.” It’s always best to include product images, but keeping things simple can help with conversions.

9. mango
Mango

This is one of several examples of abandoned cart emails we've seen that drives urgency. The message here is crystal clear: "Finish your order before they're gone!" Mango includes not only an image of the product, but also the consumer's chosen size, color, quantity, and price. Their high-contrast, repeating calls to action work in Mango's favor.

10. Chubbies
Chubbies

You love humor, right? Chubbies doesn't overdo it, but it does elicit a laugh that's on-brand. It won't just take you to your shopping cart — Chubbies offers to "teleport" you there. Plus, the wording is consistent across the board, putting a premium on branding.

11. Jessops
Jessops

These Jessops The email also includes a list of images and product descriptions below the cut, but we wanted to highlight the email copywriting here. The store is dedicated to photography and videography, so the call to action jumps out at you with the unusual wording: “Snap up your basket.” This reflects the definition of the word “snap” in the photography world. Great job.

12. AllBeauty.com
AllBeauty.com

Personalization can work on many levels, as we've shared in other blog posts. In this abandoned cart email example from All Beauty.com , there's no specific nod to the person receiving the email, but it still feels personal.

First, the words “for you” imply intimacy. It’s something made for you . Second, the company makes “Your Cart” the same color as the “Checkout Now” call to action. Great emphasis on “you.”

13. Dot and Bo
Dot and bo

Here we have a headline that is absolutely clever and sure to resonate with readers. The dot and bo very subtly imply urgency and scarcity: “It’s still available.” This suggests that this may not be the case if the customer waits too long to place an order. There is also a second, more subtle call to action under the “View Product” button that invites the recipient to check out all the current sales.

14. Huckberry
Huckberry

In copywriting, they say you should start with the most important thing. That’s what Huckberry does here with the headline “Shipping = Free.” It’s a creative way to highlight the incentive to checkout. Plus, you see a picture of the product, its description, quantity, and price, and there are several options for contacting the company if customers have trouble with the checkout process.

15.Levis
Jeans

Levi’s They push the urgency button pretty hard here, and it works. The contrasting CTA stands out, and the geometric design grabs attention. We really like the idea that went into the design of this email. It’s one of the most creative abandoned cart email examples we’ve seen.

16. Forever 21
Forever 21

Countdown timers can work in many places, including abandoned shopping cart emails. Forever 21 wants you to know that it will keep your items, but only for the next 24 hours. After that, the cart disappears.

17. Kate Spade, New York
2018 08 31 06 17 05 Window

We like examples of abandoned cart emails that include multiple incentives. While you have a great email subject line to get people to open your messages, adding extra benefits to the checkout can only increase conversions. In this example from Kate Spade New York, we have a discount code for 15 percent off, plus free shipping. Plus, there’s urgency: You only have two weeks to use the code.

18. Dog loot
2018 08 31 06 17 48 Window

You have to love a cute dog photo, right? This email is precious, but not too precious. I love the line, “Hurry, don’t let these deals slip away.” It reflects the brand and its audience. Then there’s the closing, “Lots of licks,” and the call to action, “Get your stuff now.” This email has a ton of benefits.

19. Butterfly
2018 08 31 06 18 31 Window

We have a few examples of abandoned cart emails like this one: Shutterfly. There are no product images, but the call to action is pretty compelling. You get 20 percent off with your promo code, but you only have a short time to use it. The trust signal — 100 percent guarantee — also goes a long way in getting people to convert.

20. Ugmonk
2018 08 31 06 19 55 Window

Here's the thing : Great design can increase the likelihood of converting leads to an email. However, too many images can clutter an email, and many people include only plain text.

This email from Ugmonk is aimed at the entire audience. It's clean, text-only, and straight to the point. Plus, the text does a great job of capturing leads.

21. Madewell
Madewell

We love a good pun. The headline of this abandoned cart email from Madewell — They look good in your bag — really hits home. Then you have the hook subheadline: ...but they'd look even better on you.

Below, Madewell shows you the items in your cart to remind you of the items you wanted. It's a clean, elegant email that works on several levels.

22. Venus
2018 08 31 06 21 33 Window

There is never a bad time to compliment your audience, as we saw in the Madewell example above. This is a copy from Venus . The same psychological message is used in the headline: “You have great taste!” Who wouldn’t like to hear that?

You will also receive incentives in the form of free shipping and a list of the items you left behind.

23. Bloomingdale
Bloomingdale's

We are Bloomingdale 's customers , but we know about the big brown bags they are known for. This example does a great job of reinforcing the brand and then using the phrase "My Brown Bag" to speak to the customer in his or her language.

24. Mac Weldon
2018 08 31 06 23 18 Window

We have another free example. Mark Weldon goes a bit overboard ; he combines urgency and scarcity to get the job done. We like that the call to action stands out against the neutral palette.

25. Toys "R" Us and Babies "R" Us
2018 08 31 06 24 07 Window

Honestly, we expected more from Toys Ours. While the giraffe image is cute, it's a bit too much clip art and the multiple calls to action can be confusing. We This is the company's way of thanking its visitors, but this email could use some more product images and some interesting copy.

26. Flourishing Market
2018 08 31 06 25 01 Window

Here's an interesting example from a large sample of abandoned cart email examples. Thrive Marketplace tells you how much you'll save by shopping with them compared to other retailers. Again, we have a blue CTA button with neutral colors.

27. Black milk
2018 08 31 06 26 08 Window

We're surprised more brands aren't using meme-style designs for their abandoned cart email strategy. This adorable puppy grabbed our attention immediately. The headline "Why did you abandon me?" makes you want to click the call to action underneath this screenshot and buy something. This is a great example from clothing brand Black Milk.

28. Paksun
2018 08 31 06 26 54 Window

Many abandoned cart email examples use the idea that the customer simply forgot to place an order. This is assumed. Instead of assuming that the customer didn’t want the product, you take the position that the product is highly desirable. Paxan does a great job of creating a sense of urgency with copy and images.

29. Peak design
Peak Design

Here we have a friendly abandoned cart reminder from Better Brand. The email mentions the reader’s name, which makes it feel like a personal conversation. There’s also a picture of the product and an emphasis on its benefits. The incentive of free shipping encourages the reader to complete their purchase.

30. Hulu
Hulu Abandoned Cart Email

Image from really good letters

Hulu sets the bar high for abandoned cart email examples. The simple, friendly headline reminds customers of the product they left behind.

This abandoned cart email example also highlights what the customer is missing when listing the benefits of a Hulu subscription. The famous call to action doubles as an incentive to nudge readers in the right direction.

31. Fables.
Fabletics Abandoned Cart Email

Image Really Good Emails

Fabletics takes personalization to the next level by sending a friendly reminder to the reader. The email features a clear image and detailed description of the specific item left in the cart, helping the recipient remember their interest in the product. Additionally, the personalized call to action (CTA) stands out, effectively enticing the reader to continue shopping.

32. Chatters Salon
Chatters Salons Abandoned Cart Email

Image from really good letters

Of all the abandoned cart email examples we've seen, none combines personalization, urgency, and incentive quite like this one. Chatters Salon communicates urgency right in the subject line.

The personal touch shows that Chatters Salons pays attention to the individual needs of its clients. The email includes a clear call to action , telling Shiza to “Complete your order” and offering an incentive for further persuasion.

33. Living houses
Homes Living Abandoned Cart Email

Image from really good letters

You don't want your pets to know you forgot their treats. Luckily, Homes Alive won't say a word once you complete your order.

This email uses humor and empathy to connect with the reader. The cute image of the dog further tugged at the reader's heartstrings. And before he knows it, he's clicking on the call to action before his products expire.

34. Explore the kitchen
Explore the Kitchen Abandoned Cart Email

Image from really good letters

You might like a minimalist abandoned cart email example like this one from Explore Cuisine. It gets straight to the point without any unnecessary frills.

This email doesn't just nudge readers, it lures them back with a mouth-watering image of the high-protein pasta they left behind. The promise of free shipping makes it irresistible for the reader to complete the purchase.

35. Rael
Rael Abandoned Cart Email

Image from really good letters

Many abandoned cart emails make a big deal out of the email subject line , but this one from Rael makes you take a second look.

The subject line is a cheeky icebreaker. It’s friendly, clear, and instantly grabs attention. This email includes an image of an abandoned product and a clear call to action that subtly encourages the customer to reconsider their purchase without sounding pushy.

You may also like:

Email Marketing for Beginners: The Complete Guide
How to Build and Maintain Brand Loyalty Like a Pro in 2024
Abandoned Cart Email Strategy Tips
Now that you've seen some examples of abandoned cart emails, what can you learn from them? Let's take a look at some of the best email marketing strategies that will help you improve your conversion rates and recover lost sales.

Use the right copywriting techniques
We've seen elegant, humorous , and straightforward copy. The right approach depends on your brand and audience.

Don't be afraid to be silly in your copy if you're selling silly clothes. It will enhance your brand and make your potential customers feel comfortable.

Add creative email subject lines
We haven't looked at the subject lines for these emails, but they need to be even more compelling than the emails themselves. Otherwise, your open rates will suffer.

Focus on capturing your audience's attention. Add clever adjectives and powerful verbs to get your message across.

Be individual and specific
You can personalize your abandoned cart emails by including the recipient's name or just use a casual, friendly approach. If it feels like it could have been sent by a close friend, you've done your job.

Offer the buyer an incentive as well as a sense of scarcity
In the abandoned cart email examples above, we saw incentives and scarcity galore. Tell your audience that you’ll close their shopping carts after a certain period, or remind them that your inventory is running out fast. Adding a discount code doesn’t hurt either.

Offer related products to increase sales
Perhaps your prospect decided that the original product wasn't quite what they wanted. By showing them related products, you can bring them back to your site and into the sales funnel.