77% of B2B buyers prefer to be contacted via email

[subornaakter20]

It's not hard to see why email is the primary communication tool of choice for more than three-quarters of B2B buyers.

Even with busy schedules and multiple priorities, email allows customers to manage their time effectively by responding when it's convenient for them.

Emails are also easily accessible from betting email list any device and location, allowing customers to stay connected and informed wherever they are.

5. About 31% of B2B marketers say email newsletters are the most effective lead generation tool
If you're not using email marketing to nurture your leads, you could be missing out.

A recent B2B content marketing report found that 3 in 10 marketers agree that email campaigns are highly effective at generating leads.

These newsletters allow marketers to deliver valuable content, updates, and personalized messages directly to leads. This regular communication can help build trust, keep the brand top of mind, and move leads through the sales funnel.

6. Approximately 75% of B2B businesses use email marketing software in their content marketing strategies
Have you ever wondered how most B2B companies keep their marketing game so high? Here’s the secret: 75% of them use email marketing software to take their email marketing efforts to the next level.

With the right software, you can quickly and efficiently create automated emails and track opens, clicks, and conversion rates in real time. You may want to consider using one of these if you haven’t already.

7. About 32% of B2B buyers place orders via email
It's not just B2B companies that value the convenience of email. Their customers do too.

According to a survey conducted by Statista, 32% of B2B buyers prefer to place orders via email. Only 29% listed sales representatives as their preferred purchasing channel.

16 Notable General and B2C Email Marketing Statistics
Similarly, email marketing works wonders for B2C businesses. When used effectively, it can help convert leads into customers, increase customer loyalty, boost engagement, and more.

Let's now take a look at the latest general and B2C email marketing statistics to get some insight into the industry.

1. There are over 4 billion active email users in the world
If you're still unsure whether email marketing is a great marketing channel, these statistics may be just the confirmation you need. One of the biggest benefits of using email to communicate with customers is that almost everyone uses it.

According to Statista, the number of email users worldwide in 2022 was 4.26 billion. This figure is projected to reach approximately 4.73 billion by 2026.

2. Segmenting Your Email Marketing Campaigns Can Increase Revenue by Up to 760%
Email segmentation allows you to provide a better and more personalized customer experience. This ultimately leads to higher customer engagement and loyalty.

3. Adding Video to Your Emails Can Increase Click-Through Rates by 65%
Videos are becoming increasingly popular. Adding them to your personalized email marketing campaigns can make a big difference in their success. Videos are a great way to grab your audience’s attention, especially with today’s shorter attention spans.

4. Welcome emails generate 320% more revenue per email than promotional emails
Welcome emails are not only great for representing your brand, they are also effective for generating revenue.