Purpose and effect of sending email newsletters

[subornaakter20]

What is the purpose of email newsletter decoration and how to use it effectively? Examples of where to decorate and points to note are also explained.
2023-05-10(Updated: 2024-12-26 )
Email MarketingEmail Delivery Basics

When sending out e-mail newsletters, using e-mail newsletter decorations can make them easier to read and also provide a variety of benefits, such as differentiating you from other companies.

In this article, we will explain the purpose of email newsletter decorations, how to use them effectively, and examples of their use. We will also explain points to note when using email interior designers service email list newsletter decorations.



Table of Contents [Hide]

2. Purpose of email newsletter decoration
2.1. Create a cute or cool impression with speech bubbles and lines
2.2. Highly effective in increasing response rates after opening
3. Examples of where and how to decorate your email newsletter
3.1. Place to add decoration ① Title
3.2. Place to add decoration ② Subheading
3.3. Places to add decorations③ Separating characters
3.4. Where to add decorations ④ When you want to add an accent
3.5. Place to add decorations⑤Signature
3.6. Where to add decorations⑥ Parts you want to emphasize
4. How to Choose the Right Email Newsletter Decoration
4.1. BtoB email newsletters
4.2. When in doubt, choose something simple and eye-catching
5. Tips on how to use email newsletter decorations
5.1. Tips for use ① Keep the important parts simple
5.2. Tips for Use② Make good use of lines and frames
5.3. Usage Tips 3: Decorate content you want people to click on
6. Points to note when decorating your email newsletter
6.1. Caution ① Do not use environment-dependent characters
6.2.Point to note②Pay attention to the size of fonts and decorations
6.3. Important point 3: Keep decorations to 20 characters or less per line
6.4. Caution #4: Pay attention to the layout (test and check before distribution)
6.5. Point to note ⑤ Decorations make the newsletter difficult to read
7. Make your email newsletter more effective with HTML emails
7.1. Advantages of using HTML email
7.2. Disadvantages of HTML email
8. Email delivery service for Arara messages using email newsletter decorations
9. Use decorations to attract readers
About the purpose and effect of sending email newsletters
There are three main purposes for sending email newsletters. We will explain these purposes and their effects.

The first purpose is to promote the sale of services and products. By sending out campaign information and sale information through e-mail newsletters, you can directly approach customers. Another benefit is that you can track the number of purchases made through e-mail newsletters.

The second purpose is to educate and enlighten customers. By providing industry trends, trends, and knowledgeable columns about the services and products you are selling, you can get them interested in your services and products. Getting them interested will ultimately lead to increased sales.

The third purpose is to develop and expand your fan base. By continuously sending out email newsletters, you can build a relationship of trust with your customers. This will increase the chances of gaining fans, and even more so, of those customers becoming fans and making purchases in the future.

The effect of e-mail newsletters is that by maintaining continuous contact, the time spent with customers increases, awareness and trust increases, and relationships can be expected to improve. In addition, e-mail newsletters can be approached via email addresses that customers have voluntarily registered, which means that customers are already highly interested and are more likely to convert.