The Smartphone: The Digital Umbilical Cord

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Microsoft wants a computer on every desk, Apple wants a computer in every pocket.

— Steve Jobs

With this statement, Paolo Zanzottera 's speech on smartphone data begins, opening with a history of the tool that today, and increasingly in the future, is at the center of every marketing strategy. It is important to go how does cash app work? beyond the concept of the responsive site and not stop at "making the site for the mobile phone". So what to do? Proximity marketing and Local SEO , also sending real-time messages to those who enter or are near the physical store. Google analytics and competitors' Google My Business cards can show us that it would be useful to open in other time slots, for example.

We can measure all this with apps, with In-store analytics. Here are some tools.

Mobile Geofencing: the device sends a message to those who enter the store in order to be more interactive. It is necessary to have an App Installed, Push Notifications Active, IN or OUT Position + Engage on a large radius.
GoodBarber: great app for managing local services.
Here are the slides of Paolo Zanzottera's speech:

Searchandmedia2017 - Zanzottera by Emanuele Arosio

Search Marketing Connect with Paolo Zanzottera
Paul Joy, Paul Zanzottera, Emanuele Arosio.