Without a doubt, 2021 will be the year of all investments. Never before has so much money been invested to conquer the readers and internet users in French-speaking Switzerland.
Ringier will arrive next year (in September) with the French-language version of Blick.ch, while simultaneously selling Le Temps to the wealthy Aventinus Foundation, which will also take over all the shares of the Heidi.news website. AZ Medien will launch its French-language Watson website in March, and Tamedia has started to deploy china rcs data troops on its 20 Minutes platform. For example, they have strengthened their sports section to be more competitive against Blick.ch. This is unprecedented! Not to mention the titles of the ESH Médias group and some regional, independent media.
So many players for such a small corner of the country. How will they survive? If Syndicom is happy that "the titles Le Temps and Heidi.news are finally moving away from the logic of profit" (to what extent this is true, see the article on the purchase of Le Temps), all the other players will now have to share an advertising spoil that could be very diminished and damaged after the year of greatest chaos that was 2020. Will we be rid of Covid in the first half of 2021? Nobody has the answer. And so nobody knows how advertisers will behave.