Around 326 million people worldwide actively use Twitter

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The advantage of Instagram is clearly the high interaction rate, which allows marketers to build a large reach. According to forecasts, this social network will continue to grow and is therefore becoming increasingly important in the marketing mix. The disadvantage, however, could be that people between the ages of 14 and 29 are more likely to use Instagram.

Snapchat
150 million people use Snapchat worldwide , 6 million gambling data morocco of whom live in Germany . This network was included for the first time in the ARD-ZDF online study in 2016 and even overtook Twitter with a weekly usage rate of 9%. Women (9%) and men (8%) are roughly evenly distributed here. There is also a tendency for younger people between the ages of 14-29 to use Snapchat weekly.

Since Snapchat users have to actively decide to follow a company account, the wastage of posts is naturally very low. However, this makes it more difficult to build reach. In addition, posts on Snapchat are not visible for longer than 24 hours, which increases the maintenance effort for this channel.

Twitter
In Germany, there are around 12 million users, but they are not regularly active. According to the ARD-ZDF online study, 4% of the total population uses Twitter weekly, with both men (4%) and women (3%) represented. In terms of age, Twitter is mainly used by users between the ages of 14 and 50.