Automation is already widely used in warehousing and logistics, and is now making its way into retail stores.
In fact, there are already a number of automated solutions available in the retail industry today.
They include:
For example : Westfield stores have started using Mango displays - magic mirrors that allow customers to see how they would look in different outfits.
Using robots not only to manage inventory, but also to interact with customers.
For example : Softbank Mobile Stores uses its “Pepper” robots in 140 stores, humanoid robots that can answer questions, direct people, make small talk, and even take selfies.
Using smart sensors and beacons to track customer movements and preferences.
For example : Red Bull in Canada has begun using rcs data france beacons to deliver targeted advertising and coupons to customers in stores, helping to improve customer service and increase sales.
Using kiosk-less checkouts.
For example : Amazon Go is a store that has done away with traditional checkouts, instead using sensors and algorithms to track what items shoppers take from shelves. Payment is made automatically when the shopper leaves the store.
Source: Fast Company
While some of these trends, like the use of robots, may seem far-fetched, they are actually quite practical and could have a big impact on retail as a whole. Let’s take a closer look at some of the benefits that automation can bring to brick-and-mortar stores.
How Automation Improves Retail Experience
Much attention is often paid to how retail automation improves the customer experience. This is because automation significantly reduces common frustrations such as wait times, long lines, and lack of inventory and assistance.