On the occasion of the Telethon , France Télévisions,

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Virtual immersion If immersive technologies were first used in the entertainment industry, the media have learned to seize them, in attempts at technological experimentation, or to conquer a new – and young – audience. On television In 2021, China Central Television (CCTV) decided to put new technologies at the center of its Lunar New Year show . In addition to the massive use of 4K, 8K and 5G technologies, Chinese television focused on immersion. Artist Andy Lau gave a concert in a 3D virtual environment. In total, fourteen performances took place in such virtual reality spaces.

in partnership with VRrOOm, organized the first virtual gambling data russia charity show. Artists Jean-Michel Jarre, Yael Naim, Minotor and Molécule came together to give immersive 3D concerts on the VRChat virtual reality platform. With its Rocky & Lily program , dedicated to young audiences, RTBF has joined the Roblox video game. More precisely, Rocky – a teddy bear and sidekick to Lily, a young woman working at RTBF – regularly appears in videos where he plays games on Roblox .


ITV in the UK is bringing new viewing channels to Fortnite Creative Mode , recreating its game show The Void in Fortnite in July 2021. Netflix created an interactive Stranger Things world in Roblox in June, merging the streaming and gaming worlds. Universal Launches Group Into Metaverse At the intersection of “ music, gaming, blockchain, and the metaverse , ” Universal Music has announced the launch of a four-piece NFT group. Its name is Kingship . The avatars borrow the visual identity of Bored Ape, famous in the NFT collector universe, and they will only perform in virtual worlds, from video games to VR experiences.