Artificial intelligence
Currently used particularly in the area of customer service, artificial intelligence will contribute to a major increase in the quality of the data collected. As a compressed impulse and insight into where and to what extent products or services should be further developed, artificial intelligence shapes much more than just marketing. In digital advertising, artificial intelligence can be responsible for the automation and sale of selected products and services. And it can south africa rcs data independently process individual target group segments that have been analyzed based on their behavior.
Transparency on the Internet
Our industry has long lived on only partial transparency. And everyone involved - from publishers, agents and networks to business customers - has worked with this lack of transparency. But transparency is a must in digital marketing. And will be further promoted in the coming years in order to strengthen trust and give consumers more security in handling their data. in new technologies such as blockchain, which store neutral and unchangeable information and which can be viewed transparently by the partners or consumers involved.