Relevance: How relevant is your business to a searcher’s specific location query ?
Distance: Google calculates how far each relevant result is from the search term. If the searcher chooses not to provide too many details about their exact location, Google will provide the best results based on the information they have about the user's location.
Visibility : This refers to the popularity of a business. It is peru mobile database also based on the amount of information available about the company online.
3 Tips to Improve Local SEO
List as much information as possible about your business and its hours of operation on your Google Business Profile. If people get accurate results about your business, they're more likely to come back.
Be sure to select the correct category and any relevant subcategories for your business on your GMB page. This helps ensure that your business is appropriately relevant to a user’s search query.
Social Media
This may come as a surprise, but - yes - using social media is part of best SEO practices. Social media doesn’t directly impact rankings, but it is a key off-page SEO strategy that helps businesses gain exposure, amplify content for possible backlinks, and helps build brand awareness in your industry.