The description on a Landing Page

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A second method to capture the user’s attention and, at the same time, show what you are offering (whether it’s a product or service) is images.

If you are promoting a product, images can also help belarus mobile database increase trust in your offer. Similarly, if your Landing Page aims to collect signatures for a good cause, visual elements will help generate empathy. Indeed, it’s a fact that if your Landing Page lacks audiovisual elements, the chances of the user continuing to read the content may decrease.

This doesn’t mean you always need visual elements just because. Sometimes, a good Landing Page only needs a headline, a brief description, and a call to action or form (our client couldn’t believe it either). It all depends on your offer, your audience, and the goals you want to achieve.

Description is a text of up to 150 characters that introduces the main features of your offer. Its content should align with your marketing campaign (if there is one) and specifically target your audience. Additionally, it should present your product or service in an attractive and compelling way so that users decide to perform the action you propose.

In the description, you can also explain what will happen when they convert: if they will receive an email, if a document will be downloaded, or whatever applies. This will help your potential customers know what to expect and builds more trust in your business.