_SHO_SMRT is a smart shopping campaign.

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Composition change – Campaigns, ad groups, or keywords have been added to or removed from the bid strategy
Google says that budget changes no longer put you into learning mode but, to be on the safe side, it’s better to do small frequent changes in budget rather than larger, ad-hoc ones.

Here are some suggestions on some naming chinese overseas australia data conventions you can use in your campaigns:


_GOT_RSA_RMKT_Mobile_UK tells you that your client “Get Online Today” has a dynamic search campaign that targets a remarketing audience in the UK on mobiles.
You don’t need to use the same acronyms or even the same order as the ones suggested; use whatever makes sense for you. For example, if you have two similar campaigns with one targeting the USA and one targeting the UK, it makes sense to have the location near the front of the name, just after the agency name.


Best Practice – SOP
You can find and download the definitive checklist for paid search automation from the PPC Samurai website. The guide includes some safety alarms that can help you detect issues with your campaigns in advance as well as optimization suggestions and other best practices.

Find out how PPC Samurai can help you create decision tree based workflows that are repeatable and scalable across large client bases.

AdPulse is a related product which is much easier to get started with, applying some of the best practices from PPC Samurai but running them automatically. Essentially, you give us your budget and tell us the KPI you want to hit and, through some basic scans, we will tell you where you might be losing money.