Advertising and Women's Day

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Surely the mother of someone of our generation (under 30) will be offended if we don't greet her on her day, but someone of our generation won't take it well. Why was it acceptable before and not anymore? Simply because our society has evolved and with it our ways of thinking.

It used to be thought that congratulating indonesia mobile database women on their day was doing something positive for gender equality, but today we know that this is not enough. The feminist struggle has shown that there is much more to do, and that we need concrete actions to achieve true gender equality.

While it is true that in the past this phrase might have seemed harmless, today this is no longer the case. We believe that it is important to understand that the phrase “happy women’s day” is something that trivializes the feminist struggle, because it becomes a simple greeting that does not go beyond the superficial. This means fighting for gender equality in all areas, not only on the day in which their struggle is commemorated.

In summary
Nowadays, the public is neither stupid nor submissive: there is no point in celebrating Women's Day if our brand does not contribute sincere value to the cause. Supporting the feminist struggle means taking action, not just congratulating women on their day. Our ethical duty - which fortunately is combined with our professional duty - lets us know which side we are on. We are aware that gender equality is a constant struggle that must be carried out every day, and that our job is to support women in their search for equality. It is not about congratulating them, but about fighting together for a more just and equal society. Happy feminist struggle every day.