The landing page as a reception committee

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Element 2: The call to action as a spark
Once you have a valuable content offer to provide to your website visitors, you need to create a call to action (CTA) for it. It is the trigger for the lead's next action; it is the sign that opens the first step of the conversion path.

In practical terms, a CTA is a button (or link) that teacher database visitors click to download the offer. Ideally, this CTA is designed and then embedded in a blog post that deals with a topic related to your offer. The CTA then begins the actual conversion of website visitors into leads.

Read here: How can I turn visitors to my website into qualified leads?

Element 3:
Clicking the CTA ultimately takes your visitor to a landing page. Here, the contact details of your website visitors are recorded using a form, after which they are given access to the coveted content offer for download.

The landing page and form should also be designed. After all, the page reflects a direct welcome to your new leads who are currently converting.
Legal issues can also have a certain significance for the design.

When the contact form is submitted, the actual conversion is complete and you have turned a website visitor into a lead through the conversion path. Your sales team can now use the data entered by your lead to contact the lead.

Read here what you should pay attention to on your landing page.

Element 4: The Thank You Page as a conventional conclusion
Even if you have already acquired a new lead in the previous step, a thank you page represents the true end of a conversion path. Your visitor will be directed to this separate website as soon as he has submitted the contact details form.

Here you thank the lead for their interest. You would do this automatically in every exchange in analog life - at trade fairs, when visiting customers, in a store.
It is therefore important to express this convention of thanks online as well. In addition, your personal online style and of course other CTAs can be placed on the thank you pages, with which your buyer persona can move on to the next phase of their customer journey - the journey to the customer .