The following KPIs measure how people act in relation to your brand:

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Engagement KPIs show how engaged your audience is and how they interact with your content. They are a better indicator than reach KPIs when it comes to measuring the success of your campaigns.


Likes or Favorites : They show that your viewers appreciate mom database the content with simple actions. They are relatively superficial, but still useful to measure whether the content is of interest.

Comments : They show direct engagement with your content.

Sharing and retweets : Your audience participates and shares content with others. This increases the reach and awareness of your company.

Customer ratings and reviews : They show strong engagement and opinion, and are one of the biggest indicators to other people that a product or service is worth buying.

Inbound Website Links : Inbound links from social media show that your content is interesting enough to click through to your website.

Social Media ROI helps justify your contribution to company success
Measuring social media ROI is something many marketing or sales managers strive to do. It helps to justify the extent to which your efforts are paying off in terms of overall success. This means that if the results are good, you are more likely to request additional budgets or employees.