What objectives did marketing fulfill?

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From the AMA definitions, we can deduce that marketing focused more on promoting products or services, in other words, convincing people that the product or service offered was the best alternative.

Unlike today, people had few sources of information that allowed them to wonder whether what was offered was really the best or not , so the simple repetition of advertisements or word of mouth was enough for companies to gain recognition.

Marketing Fundamentals
When we talk about fundamentals, we refer to a series of concepts that encompass what marketing is. investor data These were created in different eras and provided the basis for what we know today.

Philip Kotler
American born in 1931, he is considered one of the fathers of marketing worldwide.

Kotler defines Marketing as: "... a process, both administrative and social, by which people obtain what they want and need through the generation of desire, supply and exchange of products of value ."

Seth Godin
Seth Godin created one of the first digital marketing companies, Yoyodyne, which was bought by Yahoo! in 1998. He is one of the gurus of modern marketing.