How do you get found on Google?

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1. Focus on 1-2 long tail keywords
Optimizing your blog posts for keywords does not mean trying to cram as many keywords into them as possible. This can actually be detrimental, as search engines are now smart enough to recognize this tactic. In addition, their algorithm ensures that results are prioritized based on how well they fit the problem the internet user is addressing.

A good rule of thumb is to focus on one or two long-tail overseas chinese in australia data keywords per blog post that are tailored to the needs of your target audience .

And why long tail keywords? Because these longer, often question-based keywords focus more on the specific goal of your target audience. Website visitors who have found your blog post via a long tail keyword search are more likely to read your entire article and then search for more information on your website. In other words, you are generating the right kind of traffic, visitors who become leads.

2. Use your keywords in specific parts of the blog post
title
The title is the first thing that catches the reader's eye and is therefore crucial in the decision to read the blog post. The relevance of the article must therefore be clear from its headline. The keyword should appear in the first 60 characters of your title, as Google cuts off the title on the results page after that. So if you decide on a longer headline, make sure you put your keyword at the beginning.