Big stores promote online shopping.

[kexej28769@nongnue]

There was no sign indicating such a service, but I asked anyway, and was glad to learn that they do. Minutes later, the friendly staff was wrapping a signed copy of the volume in nice paper and popping in a card at no extra charge. Shipping wasn't free, but I left this year wishing my sibling "Happy Birthday" feeling a new kind of joy.

And that single transaction not only opened my turkey number data to the fact that I shouldn't be addicted to gift shopping for distant loved ones on Amazon or similar online companies, but it also inspired this article.

Let’s talk about it now, while your local business, large or small, still has time to plan for the holidays. Let’s take a look at the opportunity together with a little study, a checklist, and some inspiration for seasonal success.




Some employees weren't sure. Outlets of big store brands couldn't ship. Some offered shipping only if you were a member of their loyalty program. Small independents offered continuous shipping. Big brands promoted online shopping.


Large stores are pushing to be all online. A few smaller stores said they could ship, but made it clear that it was an unusual request.


One said they would ship some items but not all. Independents did not ship.


USPS prohibits shipping alcohol. I surveyed grocery, gourmet, and candy stores. None of the grocery stores shipped and only two of the candy stores did.

50%

There are only two bookstores in this town, both independent. One happily ships. The other had never even considered it.


Chains require online shopping. Independents are more open to shipping, but some don't offer it.

Health/Beauty