What makes up a foreign language school's reputation

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They provide services. This is something that cannot be "touched", so people are guided primarily by the opinions of other clients.
Tied to geography. If a product is usually searched for through search engines, maps or aggregators, such as 2GIS or Yandex Travel, then the company's rating is of decisive importance.
They work in a field where expertise is important. For example, medicine, law, consulting. Here the price of a mistake is high, so they pay special attention to reputation.
They sell through marketplaces. According to Aliexpress Russia , 9 out of 10 purchases in this channel are made under the influence of customer reviews.
Actively attract investment. For large businesses that are looking for investors or going public, brand image issues are critically important. AP News estimated that more than half of a company's market value is formed under the influence of its reputation.
For example, a metallurgical plant that operates in the B2B sphere or on government contracts may not monitor every mention of itself. Sometimes it is enough for such companies to maintain good relations with key clients.

But if a business suddenly needs to quickly recruit a lot of talented employees or attract sponsors, then it will need to form a positive image of the company. And this is not done in one day.

What influences reputation
Reputation is not just a set of reviews about a company online, but a general subjective perception of a brand. It is built on the basis of many factors, including:

customer and employee reviews;
information that a person sees in the Yandex and Google search engines, for example, in Wikipedia or on news sites;
messages in online and offline media;
publications on behalf of the brand, including on social networks or a blog;
corporate values ​​and mission that the company communicates, for example, through socially significant projects;
personal brand of the business leader and his top managers.
This information determines whether customers will contact the company and trust it. At the same time, working on reputation is always a long-term game. It can take years to build the right image. In the book "Rules of Wealth" Warren Buffett said:

"It takes 20 years to build a reputation and five minutes to ruin it."
To prevent this from happening, it is worth monitoring all communication belgium phone number list channels with customers and forming a positive perception of the brand.


How to measure reputation level
To assess a company's reputation, you need to compare the amount of negativity and the frequency of positive mentions of your brand.

Here are some ways to monitor your reputation:

Manual monitoring. If there are few mentions, they can be easily found by simply entering the company name and the word “reviews” into a search engine. The second option is to manually track individual platforms, such as social networks or marketplaces.

Automated analytics. If there are many messages involving the brand, it is better to choose one of the automatic data collection systems. For example, Brand Analytics, Medialogy, Babkee, IQbuzz or YouScan. Such a service allows you to track all mentions of the company. With its help, you can determine the tone of each message and evaluate the audience's engagement.
NPS score . Net Promoter Score is a consumer loyalty index that is measured among real buyers of a brand. It reflects how satisfied people are with the product and what comments they will give to their friends and acquaintances - positive or negative. If NPS is above zero, then there will be more positive reviews.