IMPORTANCE OF PRODUCT DETAILS PAGE IN E-COMMERCE

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In e-commerce, a Product Detail Page (PDP) or, in Portuguese, Product Details Page, is the name given to each page in your virtual store that displays the description of a product. In other words, a PDP is a sales page. Your goal is above all to convert visitors to your store into customers.

To achieve this, this type of page features features albania number data as size, weight, color, and price of the product sold in the online store. It also displays shipping and delivery details, reviews from other customers, and more. And it has “Buy” and “Add to Cart” buttons.

Each PDP is dedicated to a single product. In fact, within a virtual store, you can have one or thousands of PDPs, as many as the products you sell online. Finally, the Product Details Page can be considered one of the most important resources of an e-commerce.


The product details page is important because it is the only place in an online store where the sale can take place. That is, the consumer enters the store, selects a product and automatically falls into a PDP. Once at the PDP, he reads the information about the product, sees photos and videos of it and, if interested, clicks the Buy button. In short, it is there that the purchase decision takes place.

Since e-commerce is the realm of intangibility, consumers cannot analyze the product through touch. In this way, the product detail page is relevant because it exposes information so that the consumer can imagine what the product is like.