The key is to send emails at a time when recipients aren't busy with other activities. According to GetResponse, to get the best open rates and hopefully click-through rates, you should schedule your email to arrive in the inbox an hour before the highest open time. Then, it has the best chance of getting noticed. If you send emails worldwide, be sure to account for different time zones when planning your email sending schedule.
It's not just about the date and time - it's about your audience!
Now you have everything you need to plan the perfect event, right? Not really.
but ultimately, understanding your audience’s daily life and understanding their needs, wants, and habits should be your top priority.
Your industry may have specific days that are more likely to result in emails being opened. For example, if you’re marketing something related to entertainment, a Friday email (when people are looking for weekend activities) may be your best option. Sunday, when people are getting ready for the work week, may be a good time to reach certain recipients, especially for campaigns that vk database target mobile devices.
“It turns out that in the age of smartphones, a lot of people check their email on Sundays,” Laura Vanderkam of CBS MoneyWatch noted in her article, “The Best Day to Send Email So It Gets Read.” “Any resolution to not touch your inbox ends on Saturday. People are done partying. Sitting in the stands at a football game, or waiting for the game to start, or just hanging out around the house, they’re a little bored and willing to do something that looks semi-productive. Since there aren’t as many incoming messages on Sundays, your message is more likely to be read.”
The most important thing is to test your audience and analyze your campaigns to find out what works best for you. A smart marketer will continually test his or her email marketing campaigns… and test again, and test again, and test again. The most important data is the data you collect from your own email campaign results.
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You can use the information in this article to develop your schedule; the "midweek, noon" rule generally seems to give you a good starting point. But always keep in mind the particular characteristics and schedules of your audience.
Of course, timing isn’t everything. Creating subject lines and content that’s worth opening and reading will help you achieve the results you’re after with your email marketing.