Soulo was able to drive a lot of new readers

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Facebook Ads By running Facebook ads, to Ahrefs’ blog for a very low cost-per-click. One huge reason why Facebook Ads worked so well was because he already had the habit of investing in custom featured images for articles that were important to the Ahrefs’ blog. Here;s an eample of a cool custom image for an article discussing keyword difficulty: content strategy 18 Another eample from an article discussing link building: content strategy 19 These custom images are well-loved by Ahrefs customers: content strategy 20 And it plays a big part in their success with Facebook Ads.


These images grab the attention of their potential new zealand cell phone number list readers, who then decide if they would like to read the articles. 2. In-app notifications Soulo also realized that he could keep in touch with his customers by integrating a small notification icon within the Ahrefs tool itself. content strategy 21 This isn’t an aggressive push notification that everyone despises.


Instead, it’s a soft call-to-action that highlights the new articles Ahrefs recently published. content strategy 22 These notifications get them a lot of traction because Ahrefs has a ton of users (ranging from free, trial and paid) that might be interested in what they’ve produced.