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[shaownhasan]

Similar to other marketing content, the three key steps to incorporate ephemeral content into your marketing approach are: establish goals, create content and monitor results. But before this, understand your audience.

Know your audience
First, get an idea of how motivated your audience is in viewing and nurse database engaging with disappearing content, and when they’re most often viewing it. You can determine this through native analytics or a social media management tool, like Sprout.

For example, if the daily unique reach of your Instagram Story is higher, there’s potential for growth in your ephemeral strategy.

Define your goals
Once you understand your audience’s interest in ephemeral content, set goals to align with content creation. Here are some common goals ephemeral content can support:

Improve brand visibility
Build your email list
Drive traffic to other platforms like blogs
Generate sales
Decide on content formats
Don’t be afraid to experiment with ephemeral content. Here are a few ideas you can steal:

Behind-the-scenes glimpse