SEO and PPC are both very important for B2B marketing (and not only) and can be a real challenge to manage them properly. Each of them requires strategy, time and care, so the path to success with this duo is far from a walk in the park. But if you properly tame them and crack the nut, results and growth are almost certain.
echnical Marketer
Marketing has evolved and changed rapidly over the past decade. Some uninitiated laypeople may still think that the success of a marketer lies only in designing attractive logos or advertising campaigns. But time is relentless – the knowledge and skills of marketers usually require a much wider scope. This article discusses technical marketing, technical marketers and (not only) when such a person is needed.
Technical marketing
This word has various meanings, but they are often intertwined. In recent years, it refers to the instagram database increasing use of modern technologies as marketing tools. However, historically it is associated with a form of marketing that focuses on the specifications, technical aspects and key features of a product. Campaigns here should be designed to attract customers with some technological knowledge of the products in question .
Technical marketing is about design, product, finance, and analytics. It uses both traditional and modern media and can be found in many different places, from television commercials to web videos, printed books, and e-books.
This topic is also closely related to the concept of technical content marketing . Content marketing as such refers to the creation of content that customers find valuable and serves to build trust. Various forms of media are used to achieve the set goals. Technical content marketing differs from regular content marketing in that the given video, podcast or e-book, for example, is created in order for people to better understand how a certain technology works . The content can deal with answers to the most frequently asked questions of customers, provide educational courses or user manuals. A way to attract customers in this way can be to compare certain features of the given product with the features that distinguish the products of competitors. The procedure is often to first find the aspect of the product that customers have difficulties with, and then develop a plan on how to help customers eliminate these difficulties and thus improve the user experience. In cases where it is more difficult to find the product's weaknesses or define what problems customers have with it, this process can be reversed - start by choosing an aspect of the product that we would like to highlight.