Whiskas QR Code: Unlocking the best in cat care and nutrition
QR codes have proven to help brands execute their marketing campaigns and create exceptional customer experiences. The Whiskas QR code is no different in improving the consumer experience and building brand trust.
Recently, the brand introduced its new variant of Whiskas Persian 3-in-1 Hair Solution Dry Cat Food with a QR code on the back of the packaging. Scanning the QR code immediately redirects users to the Healthy Adult Cat Food section of the Whiskas website. The brand used the QR code URL to redirect customers to this website.
Whiskas provides customers with additional information on pet care and nutrition via a QR code. The Adult Cat Food section contains a wide range of nutritionally balanced meals tailored for adult cats, including adult Persian cats.
Each option has “Learn More” and “Buy Now” buttons to help customers learn more about cat nutrition and purchase quality job seekers database products. Customers can dive deeper into product details by clicking on the “More Info” option, which includes a description, nutritional information, ingredient list, and feeding instructions. The website is well-designed. It allows customers to easily browse products by filtering search results by product type, cat age, and flavor, helping them find exactly what they want.
What is the goal of this campaign?
The Whiskas QR code offers cat owners valuable information beyond cat food options, such as expert coat care tips, cat health guides and socialization tips.
Whiskas has always been dedicated to providing cats with the high-quality care and nutrition they deserve. With this campaign, the brand aims to educate consumers beyond pet nutrition and help them offer their feline companions a healthy, happy and truly fulfilling life. It also aims to drive customer engagement, increase brand awareness and support long-term business growth.