The Iowa Department of Natural Resources tests your knowledge

[shaownhasan]

NASA addresses this question head-on in an annual publication and online blog called NASA Spinoff. The content hub focuses on innovations from the NASA Technology Transfer Program, a branch of the organization dedicated to innovations on Earth. NASA’s social media team frequently repurposes content from Spinoff for post ideas. In this example, they created a video teaser for the publication, showing tangible examples of the benefits the agency provides. NASA clearly knows how to create a value proposition.

Meatless proteins, less airport waiting time, faster wound gcash data healing: The benefits of space exploration can be found on Earth, too. The latest edition of technologies that apply to everyday life:

— NASA (@NASA) January 31, 2023


The takeaway
Having a solid content repurposing strategy is just good social media management. What works for one platform might not directly translate to another, but you can always source ideas from past and ongoing campaigns.

Some agencies, like the Department of Motor Vehicles, touch almost everyone. Others have more niche audiences, like the Department of Natural Resources. These constraints often give agencies more flexibility in their posts since they know exactly who they’re talking to.

The Iowa Department of Natural Resources knows that people who visit its Facebook page have at least a passing interest in the outdoors, which they weave into content accordingly. In one post, they gave their audience a pop quiz: Out of four photos of birds, one of them was not a bald eagle. This question seems like it’d be pretty easy, considering the amount of patriotic bald eagle imagery across the US, but it proved to be surprisingly difficult. But they didn’t stop with just the post. They replied to each guess in the comments, telling them whether they were right or wrong. Can you guess which bird isn’t a bald eagle?