4. Build ongoing connections with prospective candidates

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Shifts in hiring processes over the past few years have made it critical for talent acquisition professionals to build long-term meaningful relationships with highly qualified candidates on social media. As Haley Ennes, the Recruitment Enablement Senior Program Manager at Sprout, explains, “The job market has changed drastically and the line between active and passive candidates has become blurred.”

Talent acquisition practitioners must nurture relationships before they can eventually close the deal. Julie adds, “It’s important to build authentic relationships with top talent we’re targeting. By regularly sharing company news and updates on social media, we keep our brand top-of-mind. We continuously promote our culture and employer linkedin data brand until the timing is right, then we have our foot in the door and are ready to engage in conversations that help us convince top talent Sprout is their ideal choice.”


We continuously promote our culture and employer brand until the timing is right, then we have our foot in the door and are ready to engage in conversations that help us convince top talent Sprout is their ideal choice.
Julie Valentine
Manager, Recruitment, Sprout Social

According to a Q1 2023 Sprout pulse survey, two-thirds of consumers agree when brands post about company culture, it impacts their connectedness with the company.

To foster connections and further promote their employer brand, some companies create separate “careers” accounts, like this example from Caesars Entertainment demonstrates. On the page, Caesars posts team member profiles and open positions, content that’s well-attuned to the page’s followers.