Guide to beautiful but non-touristy places in Kyiv

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In order to stay relevant and not lose touch with the audience, marketers must constantly monitor new trends. This is especially important for Ukraine, which has been in a state of war for three years. We are grateful to the Armed Forces of Ukraine, who defend our country, thanks to which we are able to work.

As Head of AIR Brands, I constantly monitor trends i armenia telegram data n influencer marketing. From my own experience, I know how important it is for marketers to stay up to date with the latest trends in order to create relevant strategies and avoid situations where their campaigns may look inappropriate, so today I will talk about trends in the Ukrainian influencer marketing market.

XWartime Influencers
Defenders of the country, volunteers, and doctors have become the new heroes of our time, and many of them have also become creators.

These heroes today are not only fighting on the front lines, but are also actively present in the media space, in popular shows like "The Bachelor" and on social networks, for example, in the project " Conversation" and on the YouTube channel " Nobody Will Watch "

YouTube channels dedicated to military topics have gained immense popularity, entering the TOP 100 Ukrainian channels by number of subscribers and views.

ab3army
army_tv_ua
UNITED24media
HUNGARIAN BIRDS
AZOVmedia
Trend towards inclusivity
Inclusivity is becoming a key trend in marketing campaigns not only in the world, but also in Ukraine. This applies not only to taking into account different population groups, but also to attracting people with different social, ethnic and cultural characteristics. In times of war, it is important to provide support to all segments of society, especially those who have suffered from war. We are building a new society where everyone can be unique and accepted. War veterans who have been injured or lost limbs should not cause fear or a desire to turn away on the streets or rather scroll through photos on social networks. This is a key message that brands and influencers bring to the masses, helping to create an inclusive environment.

An example of an inclusive YouTube channel is “ Vidval nig au All inclusive ” — a fascinating YouTube show hosted by prosthetic soldier Oleksandr Teren. Together with media friends such as Masha Efrosinina, Vasya Baydak, Volodymyr Dantes, Sasha Zaritska, and blogger Odniya Pravaya, he explores cities for accessibility. The team visits popular tourist routes, landmarks, and museums, meets people who have already made changes to the country, and reminds those who have not yet done anything about the importance of action.