Geography of new sole proprietorships

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If Ukrainian business had to be described in one word, it would be “adaptive.” After all, the number of obstacles it faces and how quickly it overcomes them is impressive. Shelling, reduction in the workforce, power outages… Our entrepreneurs have learned to cope with all this. Production facilities have moved to other cities, many specialists have switched to remote work (taking into account the experience of the Covid pandemic), workers with a lack of experience have begun to be trained on the job, and offices have been equipped with bomb shelters and generators. At the same time, Ukrainians manage to break records in the number of registered sole proprietorships every year in wartime. In the first quarter of 2024 alone, more than 74 thousand of them were opened through “Diya”.


However, the result is just the tip of the paraguay telegram data iceberg. After all, competition is growing, and new external challenges are emerging every day . And when you are a business owner or a marketer who has to attract and retain customers, you need to have a clear plan of action.

Unique advertising
Selling goods, providing services, offline or online store - whatever your business does, it needs a plan. In conditions of high competition and constant changes - this is a question of its viability. But do you have one? Simply offering a product/service and a little cheaper than others is not enough. After all, it is obvious and everyone does it. And to win the fight against competitors, you need to go beyond the obvious steps. First of all, you should look at your business through the eyes of your target audience. Go through the entire path of your customer to the purchase. Determine at what points you interact. And how you can offer an improvement plan for each of them. Let's try.

What is the first thing people do when they want to buy something? They search for it on the Internet. From the stream of advertisements, they open a few and choose a site on which to make a purchase. They close the rest. Therefore, you need to:

Stand out from all the others with your advertising.
There are many options:

This can be an original visual (photos, videos) that will evoke the desired positive emotion and stand out from competitors' ads. It can also convey part of the essence of the ad, to avoid long and unreadable texts.
Call to action. The customer should clearly understand what they need to do ( “want to have the most comfortable running shoes? Go to the website and buy them from us” ).
Compliance with the needs and interests of the target audience.
Value proposition. This could be a promotion or a unique offering.