Especially when it is false

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Social networks, amplifiers of noise… Facebook, Twitter and TikTok are cultivating – and feeding off – a new distrust of the scientific community that is part of the crisis of confidence in all institutions. Everything is equal, everything can be said. Thanks to social networks, there is a “gigantic conversation that has taken place on a global scale, where all voices are enlisted: the voice of scientists, the voice of politicians […] and the voice of young people, of women. A snowball effect that contributes to a cacophony where everything and its opposite can be said ,” describes Nicole de Almeida.


It has long been known that social media algorithms cherish divisive bahamas mobile database information. And it is now clear that social media is not doing enough to combat climate misinformation. A report published in April by the association Avaaz and the US branches of Friends of the Earth and Greenpeace analyzed the efforts of social media, looking in particular at whether the platforms worked with experts to identify false information on the climate, whether they had implemented a clear policy to reduce this content, or whether they suspended accounts that regularly spread it.


Result: none of them have adopted policies ambitious enough to solve the problem. Facebook, Pinterest, Twitter, Tiktok and YouTube are also allegedly demonstrating a cruel lack of transparency, and are “hiding” their data on the extent of the phenomenon. KB Illustration KB Illustration …But also a tool to make yourself heard According to a Pew Research Center study, Gen Z and millennial social media users are more engaged with and reacting to climate change-related content. Among U.S. social media users, 45% of Gen Z adults and 40% of millennials have engaged with content on social platforms that emphasized the need for action on climate change by following an account, liking or commenting on a post, or posting or sharing content about the need for action on climate change.