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Well, and finally, it's the cooperation of the market team with the head office . I think colleagues who work in different parts of the world and actively interact with the head offices will understand me. When you, as a market representative, work through an agency and come to the head office with a project idea, you often meet with resistance and distrust.

Now, after switching to the In-house model, armenia telegram data we have shared responsibility with our colleagues from the central office, which has significantly simplified communication. Approval of certain processes and tools has also become easier. These are the main opportunities and benefits that we are already experiencing from our own experience.


Challenges of moving to in-house digital: how we try to overcome them
Speaking of challenges and how to address them, there are a few key points. We don't have that many right now, but they are quite important.

Challenges of transitioning to in-house digital

The biggest challenge for our team when moving to an in-house model was the sense of routine . Up until this point, when we were working with agencies, our work was more creative. We analyzed data, prepared reports, but most of the routine work was done by the agency, which left us time for strategy sessions and thinking about campaign strategy.