This commitment can be emulated…

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Photo by Sara Kurfeß on Unsplash.Marketing. 3 tips to avoid working with “fake influencers”
marketing
April 16, 2019
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By Vincent Joly , Co-Founder of Waldo , artistic and influence el salvador mobile database agency. Guest post on the occasion of the publication of the white paper "Influencer Marketing. 8 trends for 2019"

Influencer marketing is all about engagement.


On average, the ROI of an influencer campaign is 6 to 7 euros for each euro invested. For the best campaigns, this figure can be multiplied by two. On the other hand, the least effective campaigns have difficulty reaching balance. The main cause of this failure. not selecting the right influencers and in particular selecting influencers whose notoriety has been emulated by the purchase of followers or the use of robots.

For example. Dove measured that 25% of the total engagement on its last influencer campaign was generated by Fake Followers (by bots). In other words. 25% of Dove's budget was wasted, exchanged for hot air.

Fake influencers whose engagement is emulated are the scourge of influencer marketing.

Working with Fake Influencers. What are the risks?
These pseudo influencers are toxic to your brand for several reasons.