Use Influencer Marketing with real influencers in the Gen Z community. Rihanna's Fenty Beauty brand has found huge success by leveraging beauty vloggers on YouTube and TikTok to showcase its products in a natural and relatable way. 5.
Emotional Connection: More Than a Transaction Gen Z doesn’t just want to buy products; they want to be part of a brand’s journey. Creating an emotional connection through meaningful campaigns or community engagement programs can be a huge advantage.
Application: Encourage customers to share hong kong telegram data personal stories related to the brand. Create campaigns that allow customers to participate in creativity, e.g. naming new products, designing packaging. Coca-Cola's “Share a Coke” campaign was successful in inviting customers to personalize their cans with their own names, creating a sense of intimacy and fun.
6. Speed and Convenience: Decisions in a Snap As a generation familiar with internet speed, Gen Z requires every experience from searching for information, ordering, to delivery to be fast and seamless. Application: Integrate fast payment methods like e-wallets, Apple Pay, or Google Pay.
E-Commerce: to be one of the most effective sales channels for small businesses in 2025. Not just stopping at selling products online, e-commerce platforms have become a fully supporting ecosystem from customer search, order processing, shipping, to customer service.