Today I want to focus not on all types of research, but primarily on those that can be conducted when there is no significant budget or even a marketing strategy in the company. In particular, I would like to draw your attention to service design. You can find more information about this in other sources; for now, I will only note that the research can effectively begin with conducting 10-15 in-depth interviews, selecting the team and representatives of your target audience for this. Conduct interviews according to a certain scheme that is accessible for study, and get a lot of insights that can be systematized and used to develop your business.
Another extremely useful practice for any startup benin telegram data business, in my opinion, is the use of Lean Canvas . This methodology, which applies not only to marketing, but to the entire business sphere, is very important.
Using the Lean Canvas
This is a kind of strategy, I want to give an example where you have already had conversations with your customers, together with your team you have identified the key problems that your business solves, and you have identified the answers that, from your side, will ensure that customers get what they want. Then you fill out the Lean Canvas - a kind of guide that you can use constantly, returning to it to make sure that you are in line with your strategy and are as focused as possible.
Choose the key metrics, customer segments, and other aspects we covered today and use this as your cheat sheet that you can review every six months, analyzing how your business is growing along with successful marketing.
Hypothesis testing
During research and interviews with clients, hypotheses arise that are important to systematize and test in practice.