Community building is often an afterthought, or sometimes an extension of social media marketing.
However, building an online community is all the more relevant today. In 2020, online communities saw an average ROI of 4,530%!
Community building is no longer limited only to Facebook groups.
Your brand community is a chance to tell your story like nowhere else, while harnessing the power of togetherness.
Save on Acquisition Costs
According to BigCommerce, 92% of people trust recommendations they receive via word-of-mouth.
Communities are a great place for your potential users to hang out and see what the current users are saying about your product.
The comments, questions and feedback can be used to craft paid ads, landing pages, website changes and any other marketing materials.
Get Active Product Feedback
Communities can be a place where users discuss what overseas chinese in australia data they like (and what they don’t) in your products.
This is a great way to capture the general sentiment of users and use that feedback to serve them better.
When developing a new product/service, talk with your community and understand exactly what they’re wanting.
Engagement and Support
Communities provide an opportunity to keep the warm and fuzzies alive long after a customer has made a purchase.
It’s a non-intrusive way of engaging with your customers, helping them discover more products, and solving any of their queries in real-time.