Segment your database keep in mind the different

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Don't send mass emails to your entire database. Why send generic information to people who aren't interested in it? Not only is it a waste of time for the people who will receive the emails, but it will also damage your brand's reputation and increase the chances of your emails being classified as spam.

Every time you reach out to a lead or customer, think egypt mobile database about what information you know about that contact and what it says about their interests and goals. With every email and every interaction, always try to provide value. Is this email going to help the contact in some way? How will it do so? Can it bring them closer to the goal you set in the previous step? If you have these answers clear, you will be closer to success with your lead nurturing strategy.


Buyer persona . Obviously, this is a basic question: who are you targeting? Imagine that your company sells a software product in a B2B environment. You may have three different profiles from the same company in your database, all with decision-making power in the purchasing process of your product: a senior executive, a financial director, and a technical department manager. In other words, three different buyer personas , even if they belong to the same company. Adapt your lead nurturing campaign to each of them.