What type/how much return do I expect?

[rubinaruma]

"Was that my phone?" - Notifications
If you look at your phone’s notification center right now, I’m pretty sure there will be some banners waiting for you to click on them, right? This is one of the main tactics that apps use to show relevant information and offers to their users.

Before implementing it, it is important to know the two different types of notifications that we receive - or send:

Push Notifications
These are probably the ones that make your phone beep many times a india phone number list y. Push notifications are sent with the aim of creating interest in a product or service offer. It can be a discount, promotion, news, or simply with the aim of capturing your attention and clicks. Some examples are a new movie on your streaming platform or a discount coupon on a delivery app.

Pull Notifications
You probably click on these. Pull notifications are those you receive when you've already interacted with an app and it gives you feedback or updates. Examples include when your food has left the restaurant or when the car you ordered has arrived.

For notification strategies, you need to be as creative as possible and use all the features that a mobile app allows to send more personalized communications, making it more likely to capture clicks and lead your users to make the conversion you want.