Influencer marketing: a successful formula to boost your brand

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The ease of access to the Internet and the consequent immersion in the digital age are some of the main factors that have caused a change in the way consumers perceive traditional advertising . Advertising, as it was conceived until now, is no longer so profitable for brands.

People are more receptive to product or service recommendations if they indonesia mobile database come from someone they know or trust, rather than to corporate messages that brands choose for their advertising content, so advertisers are forced to modify their roadmap to reach their potential customers, allying themselves with a new player who joins the game: the influencer.

This is a figure that has already become a key part of many companies' marketing strategy and could be defined as a character who has a great presence and credibility in the online environment (blogs and social networks), which gives them a very great power of influence among their followers.

Influencer marketing: a successful formula to boost your brand
According to Forbes, 85% of users trust content generated by others more than content generated by brands. What does this mean? We have stopped believing in the messages that advertising campaigns send to consumers in favor of giving credibility to the naturalness and closeness that influencers convey with their lifestyle .