What is guerrilla marketing?

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This name, coined in the early 1980s by business writer Jay Conrad Levinson, is inspired by the tactics of guerrillas: independent military organizations that fight against a larger enemy, such as the government. Since these organizations do not have the same resources as their enemies, they carry out specific actions that rely mainly on the element of surprise and generate a great impact, which the media helps to spread.

In this sense, guerrilla marketing does exactly the same thing: it gets the maximum result using the minimum resources, making use of creativity to take people by surprise and get them out of their routine. This makes guerrilla marketing an excellent alternative for small businesses that do not have the large advertising budgets of large companies (although many of these also practice it, and in an impeccable way).

This doesn't mean that guerrilla marketing is free. It is still necessary to allocate a budget for its ecuador mobile database development and execution, but the biggest investment will definitely go to creativity.

But, let's go back a little to the concept:

This type of marketing is an efficient alternative for those who generate a high impact on consumers through a low investment. Guerrilla marketing can be a valuable tool to enhance communication between the company and its target audience.

Its main objective is to achieve great results and conventional goals through methodologies considered different. The search for new ways of doing marketing is a necessity of current times. The excess of advertising makes it essential to use advertising actions that stand out from those carried out by the competition.