Defining your brand personality

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What indicators should be analyzed to choose the best alternative?
When considering your media planning, the objective is always the most important point. All this planning must take it into account and promote its reach.

In this work, some indicators make the difference in two ways: first, to choose the channels and, second, to evaluate the performance of the campaigns. Find out what the indicators are and the importance of each one.

Scope
It is the portion of the total audience that we must impact with spain phone number list campaigns on a given channel . The greater the reach of an action, the more people within your target audience segmentation will be in contact with the campaigns executed.

Frequency
Ad frequency is also critical. This is the number of times an individual will see posts, ads, and content in video , text, or other formats in general.

High frequency is not always a good indicator, as it is more important to ensure that more and more people view the campaign, rather than promoting that the same people view it repeatedly .