Incentive Marketing

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It is the use of marketing strategies in the planning, organization and promotion of events that provide a positive experience to the public.

From thematic meetings to mega shows, events generate a strong connection with the brand, which can act as an organizer, sponsor or supporter.

The Lollapalooza festival, for example, generates great opportunities for sponsoring brands, such as Axe:

AXE | Lollapalooza 2017
39. Promotional Marketing
These are marketing strategies that encourage contact with the brand to attract consumers and estonia mobile database stimulate sales, such as distributing free gifts and Endomarketing
Generally, we see marketing only outside the company, in contact with the consumer. However, strategies can also be applied internally, with employees as the target audience.

Endomarketing , also known as Internal Marketing, seeks to build a positive image of the company with its employees. This way, they feel engaged and motivated in their work, which generates less turnover and greater team productivity .

41.
One of the tools of Endomarketing is Incentive Marketing. With this strategy, the company offers benefits to those who demonstrate merit, such as a collaborator who reaches your goals.

This will motivate the employee to achieve results, improving his or her productivity. The reward for this effort must be relevant and valued by the employee, otherwise it will not serve as an incentive.

Incentive marketing can also be used with consumers, such as offering benefits to a customer who makes frequent or high-value purchases at the store.