Users turn to Facebook to satisfy three main needs

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It leads the category of the so-called generalist networks because it is the most used in Spain, and in the whole world. For companies that are oriented towards the final consumer, it is the ideal channel to share news about the brand, product information, discounts and promotions, photos and videos.

It is the most complete social network as new zealand mobile database it facilitates the generation of traffic to the website, builds relationships with clients, favors the acquisition of potential clients and even helps increase sales. entertainment, information and community. For all these reasons, it is the most used social network to follow brands.

Twitter, the communication channel with your clients
Also within those considered as generalist, it focuses more on customer service and monitoring . It is characterized by the use of #hashtags, with which more selective searches can be carried out to obtain more precise information.

You might want to be on Twitter if your company has a great capacity to generate content and conversation with users or clients, or if you need to monitor what is happening around you, what is being said about you or the trends and fashions in your market or sector.