Make sure emails are reaching customers (check settings)
Make sure your emails are arriving in your inbox in advance. Do it before Black Friday!
Check the mail exchange (MX) — this is how to give your computer the exact address of your emails for 100% deliverability.
Use DMARC. It helps your computer verify bahamas telegram data that an email really came from you, and not from someone impersonating you. And it automatically reduces the risk of it ending up in Spam.
Apply DKIM — it's like a special sticker for your email. It's a unique mark that shows that the email really came from you and wasn't tampered with by someone else.
Use SPF — it’s like a secret password for your emails. If an email has the correct SPF, the system will trust it more, and it will also increase the likelihood of it landing in your inbox.
Use Anibimi —an animated user image for your Google profile, and it's your way of creating an animated logo similar to BIMI that will be displayed to Gmail subscribers. This will draw attention to your emails.
Use a Dedicated Sending Domain. This helps subscribers understand that these emails are coming from you. This increases trust and Open Rate.
Use your own special markers (Dedicated link tracking) and your own dedicated internet address (Dedicated IP) for the same reason: it increases the level of trust and reduces the risk of getting into "Spam".
Again, segment, implement personalized offers that are relevant to your customers . Targeted messages can be:
reviews based on interest in a specific product;
product recommendations based on web browsing;
crosssell and upsell based on similar products.
Gather a database for sending an offer
Work with both your existing customer base and new leads. Gather all your data under one roof and segment it into specific segments to prepare for Black Friday, such as recent web browsing, last year’s holiday shopping, bargain hunters, etc.
You can get this data from over 300 pre-built integrations, including:
Loyalty platforms like Loyalty Lion, Friendbuy and Narvar.
Subscription platforms like Recharge, Chargebee, and OrderGroove.
Customer support platforms like Gorgias and Zendesk.
Start "warming up" your lead.