The goal is to identify one key metric from each of those areas

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Dave McClure, a venture capitalist and angel investor, has described these areas as Pirate Metrics, named because, when you take the first letter of each stage, it sounds like a pirate, AARRR.


Acquisition: This can be the number of conversions. Activation: This could be time on your website in your product or even the volume of your customer support tickets. Retention: Is your churn rate. Who is leaving? Referral: Is the number of conversions from a referral source.


Revenue: You will start looking at your actual laos whatsapp number data monthly revenue. As you start investing in real marketing spend, you'll want to increase your focus, layering in more metrics. Acquisition: Think about conversion rates and cost per acquisition.


Activation: It's really about understanding the lifetime value of that customer. Retention: That's your churn rate to recapture, probably your email open rate. Referral: Well, maybe you have an affiliate program growth rate. Revenue: Now you can get complicated by looking at your compound monthly or annual growth rate.


The goal is to make sure that you are looking at your metrics on a daily basis and that you have metrics that cover five key business areas. Your key metrics will serve as critical science to help you understand the overall health of your product and serve to influence changes you make to your marketing strategy.