Marketing communications

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The list of job responsibilities of a marketing director is quite extensive; a specialist in this position must understand key areas of marketing, plan competently and think strategically. It is believed that earlier (- years ago), marketing directors mainly worked with communication channels, often distributing tasks between marketing contractor agencies and monitoring their work.

Now we can see the active “digitalization” of the marketing el salvador mobile database director profession, the growth of tasks related to analytics, and the merging of marketing and sales. If we summarize the descriptions of several vacancies on job search sites, we can outline the following area of ​​responsibility of the marketing director.


His main responsibilities include: research and analytics; marketing strategy; brand strategy; online promotion channels; performance marketing; customer loyalty; business analytics and unit economics; financial planning and budgeting; department management and team building; How much does a marketing director earn? The salary range varies greatly depending on the level of the company that is recruiting a specialist for the staff. But several trends can be identified. It is believed that BB projects have lower salaries on average than BC, where the income range is tied to the company's rating and the level of the specialist. When searching for a marketing director with years of experience, salary discussions start at , rubles in Moscow.