Them. Work with them to create valuable content shop for their audience. It can be a . Webinar, an ebook, a blog post, a youtube video or even a course. In return, . You get exposure to their audience and can drive traffic to your website.For our partnership . With buffer, we decided we didn’t have to create a specific offer, since our homepage .

Was designed to explain our toolset and capture leads. Anyone who was interested in our . Product after the webinar could simply google our brand and find us. But feel free . To create your own landing page specifically for the collaboration if that’s your strategy.It doesn’t . Always have to be another company either. You can work with influencers too. As long .