The process of defining a niche, image and offer

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You need to understand what makes you different, what your advantages are, how you position yourself in the market. This also includes tone of voice . Positioning is generally not a separate tool. This is the work of a content marketer, it's about branding. It's interconnected. That is, it's both marketing and a comprehensive tool. And one of the tasks of content marketing is brand positioning. Useful content shapes users' opinions about a company or specialists. It's an opportunity to demonstrate a product in action, talk about it, introduce experts, formulate values, etc. That is, in the current conditions, positioning as such has not changed in marketing.

We must have some kind of our own position, costa rica telegram data but on the other hand, we must not forget about this social aspect of life, which Ukrainians now expect to have support, let's say, from this side as well.

The process of defining a niche, image and offer
As for the process of defining a niche and image, this, again, is practically unchanged.


Example of advertising the agency's new positioning

We need to understand the segment, the niche in which we sell. If this is a product update, then we need to review our niche again, what its current state is, who the competitors are, assess the potential, compare it with the pre-war state, compare it with competitors and understand what we will enter with now and how we should update this product. Such points as segmentation, selection of target audience, positioning are standard stages, let's say.

Positioning formulas
Positioning formulas

Regarding positioning formulas. Again, these are standard formulas of all times and peoples. We must answer a question or formulate a short sentence in which we understand what the target audience is, what products, what category, what competitors, what advantages, and most importantly, this is also an argument for trust, why in principle and what the client will receive.