Precisely reasoning on this last point, this is why at Italian Design Farm we usually recommend an initial technological check up , before evaluating the multitude of eCommerce platforms offered by the market. Shopify , for example, is certainly among the most used and popular platforms around. As well as WooCommerce or Prestashop . Solid, powerful platforms, full of features and open to apps and integrations. As well as being quite simple to use. Each platform has its pros and cons, so before choosing you may want to ask yourself the following questions: What "level of technological knowledge" do we start from? What should the eCommerce platform be integrated with? What level of customization, also in terms of web design, do you need? What budget are you willing to invest for initial technology licenses and ongoing optimization activities? 3.
Implement marketing automation software and workflow right india telegram data away There is a lot of talk about marketing automation but in reality it is something that has already existed for several years. Designing workflows aimed at clusters of users who share, for example, interests, navigation paths, search intentions, today represents a key point to guarantee a hyper-personalized experience and relationship with your brand. Fortunately, the market makes marketing automation software available to everyone: from HubSpot , currently the best around together with Active Campaign , to less structured but still effective platforms such as MailChimp , SendinBlue and many others.
(G2crowd Ranking). Here are some examples of workflows you could create: Workflow aimed at those who abandon the cart without completing the purchase Workflow aimed at those who complete the purchase to stimulate influencer marketing and affiliation marketing logic or simply to improve the re-purchase rate Workflows linked to particular lead events such as name days, anniversaries or birthdays Workflows connected to what the user sees within your eCommerce to trigger up-selling and cross-selling logics 4. Use social media and invest in paid advertising activities Let's dispel a myth: digital is cheap.