If the website is already old and even if it has been worked on in various SEO actions, the starting point is obviously different than starting from scratch. As a general rule, it has one advantage: the age of the domain. Google or other crawlers will have already indexed the website and its different URLs. The fact that you already have content, even if it is basic, has already given search engines an idea of the topic of the website. In other words, it is already “oriented”. Another question is whether it has been done correctly or not, and this can be a disadvantage for a new project.
Let's imagine a website with a structure that is belgium mobile database ineffective in terms of SEO positioning. Undoing the structure and creating a new one, seeing what can be taken from one page or another to change everything, can take longer than designing the structure of a new website. In the event that we are going to carry out an web pages, an SEO Audit must be carried out. SEO Audit SEO Audit Almost all marketing plans begin with some kind of audit or study, which helps us better understand the situation in which the project is located.