For sustainable business growth among economic uncertainty, intense competition and discerning consumers, executives need to invest in a balance of both performance and brand marketing. And for marketers, there’s a need to rethink how soft metrics like awareness and loyalty are quantified to ensure brand marketing isn’t left out of the conversation. Customer loyalty is at a premium more than ever before and executives serious about maintaining their competitive edge need to place as much value afghanistan phone number data on brand marketing, or risk being left behind.
For more insights on how executives see social fueling their business goals, as well as the technologies needed to inform their decision making, download The 2023 State of Social Media Report today.
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Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.
Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams.